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About Us

It's Custom Embroidery

It's me πŸ‘¨πŸ»... I'm the team! πŸ‘‹πŸΌ

It's Custom Embroidery is a proudly 🌈 queer owned small business located in πŸ“ Naarm/Melbourne, Australia, founded by me, Aaron (he/him), with the support of my amazing partner Josh (they/them) and our three children 😻 Savannah (left), 😹 Sebastian (middle) and 😽 Sheridan (right)!

We're focused on 🌳 sustainability, 🌈 inclusivity, πŸ‘ŒπŸΌ quality and slowing down the fashion industry πŸ‘πŸΌ all with a πŸ’…πŸΌ camp and πŸ’– personal touch!

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From A Train Ride to a Website!

Our Story

It started as a post-therapy induced burst of positivity on the train ride home... and here we are! πŸ˜‚

I wanted to combine my passion for sustainability, my love of all things sentimental and my unrelenting need to be creative at all times and when custom embroidery came into my mind, it was a done deal! βœ…

After many months of research and planning and delays and more research and more planning and more delays, we are finally here, on a website, round of applause! πŸ‘πŸ»

The kitties have some big ideas in the works so be sure to keep an eye out for when they drop something new! They're so creative and clever and they work sohard... so so hard... sleeping all day is very hard for them. πŸˆβ€β¬›

If you've made it all the way down here I appreciate you being engaged with our story so far and also you're a trooper cause that was a lot of words! πŸ’–

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